❋
June 25 Hobart
From Noise to Power: Winning Advocacy Campaigns
This training is for senior leaders in NGOs, unions and advocacy organisations who want to sharpen their approach to leading strategic campaigns.
You’ll learn how to build a Theory of Change that holds up under scrutiny, how to assess your organisation's position relative to the power you need to move government by developing a Leverage Map, and how to build durable coalitions that create real pressure and aren’t just shared branding. The final hour is small group work on real campaigns in the room. Participants work through their own challenges using the frameworks from the morning and leave with at least one concrete thing they're committing to do differently.
The room is capped at fifteen people and is invite only.
What to expect
❋ Small Group TrainingNumbers are capped and this training is invite only. The size is deliberate. It means the discussion can go to places it usually doesn't.
The final hour is application. You'll work through your own campaign, not a hypothetical. You leave with something concrete, not just notes.
❋ Leave with FocusThe content draws on Jack Milroy’s nearly two decades of experience running campaigns and working inside government across Australia, Canada and the US.
❋ Expert TrainerThe people in the room are working on similar challenges. The group work and discussion are as valuable as the frameworks.
❋ Support from PeersThe session runs from 9:00am-3:00pm. Our work is structured around four interconnected modules:
Theory of change. Most campaigns don't have one. A clear causal argument for why the approach will work is the foundation everything else rests on. Participants work through a simple format that makes the assumptions explicit and testable.
The Leverage Map. A diagnostic tool for assessing where an organisation sits relative to the power it needs to move government. Two axes: inside access and outside pressure. Used throughout the morning to help participants locate themselves and identify what needs to change.
How government actually makes decisions. The insider view most organisations don't have. Who shapes the agenda, what politicians and their staff actually respond to, and what it takes to build the kind of relationships that move issues rather than just open doors.
Building coalitions. Why most coalitions fail and what the ones that work have in common. How to build alliances that create genuine political cost or benefit for decision makers without losing your own agenda in the process.
The final hour is application. In small groups you’ll work through real campaigns using the frameworks from the morning. Everyone leaves with a clearer theory of change, a fleshed out Leverage Map for their organization, and one concrete thing to do differently.
What we’ll cover
About your facilitator
Jack Milroy has spent nearly two decades working across the full spectrum of progressive organising: running campaigns, leading fundraising, navigating government relations, and designing organisational strategy for unions and advocacy groups across Australia, Canada, and the United States.
He founded and produced Activate from 2018 to 2023, convening senior leaders from the White House, Biden/Harris for President, the Australian Labor Party, the NDP, and national labour unions on Cortes Island, BC. It remains one of the few forums of its kind to bring together senior practitioners from across the progressive world for substantive strategic conversation.
His career includes roles as National Political Coordinator at United Workers Union, Vancouver Regional Organizer for the BC NDP, Director of Engagement for Vision Vancouver, and Manager of Strategic Engagement at the City of Hobart. He has worked on state and federal election campaigns, secured significant government funding outcomes for workers, and advised organisations on fundraising and campaign strategy across multiple jurisdictions.
As a consultant Jack’s clients have included: Mozilla Foundation, International Association of Fire Fighters, Unions Tasmania, The Helen Clark Foundation, United Workers Union, 350.org, and UTas.
Book your spot
Register below with payment online. If you require an invoice for payment, please scroll down and contact us using the form below.
Details:
9:00am to 3:00pm
Lunch included
212 Liverpool St, Hobart.
$395 per person
Get in Touch
If you have questions about the training, or you’d like an invoice to secure you place, get in touch here!